The Hypland Flagship Store is a welcoming haven for streetwear, gamers, and anime fans to immerse themselves in the iconic brand. The store’s layout strategically integrates dynamic display areas with interactive zones, creating a seamless flow that invites exploration and engagement.

Noelle focused on crafting an immersive experience that reflects Hypland’s playfulness and nostalgic elements from her and the owner, Jordan Bently’s, 90’s childhood. From start to finish, Noelle designed every custom fixture and detail in the store from lighting to furniture. She worked with the construction team and vendors to assure the result was as close to her renderings and original design as possible. Through the use of bold color schemes, textured materials, and custom fixtures, Noelle and Jordan aimed to create a space that not only showcases their products but also resonates with their target audience on an emotional level. Every element of the design was meticulously curated to enhance the brand’s narrative, making the Hypland Flagship Store a unique and compelling destination for both new and loyal customers.